A single post can turn a company into a full-blown PR crisis in less than 24 hours. No brand manager plans for this – but those who don’t have a plan when it happens pay the highest price. Social media crisis management is therefore not a luxury, but an operational duty. What is a viral […]
Shitstorm – After our little digression on the subject of fail and trolls on the social web, here is another very, very important term: the shitstorm! Since 2013, the word Shitstorm is in the Duden. The word “shitstorm” actually only exists in German-speaking countries – so it is not an invention from the USA. Shitstorm […]
A so-called troll is an anonymous person on the Internet who attracts attention through a high number of negative and critical comments. The so-called trolling has even managed to become a fixed term. The goal of the trolls is to defame people or companies, ideas, projects, even countries. In Russia there are whole trollfabriken, houses […]
For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]
You can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.