Shitstorm! What does it mean? + prominent example

Shitstorm – After our little digression on the subject of fail and trolls on the social web, here is another very, very important term: the shitstorm! Since 2013, the word Shitstorm is in the Duden. The word “shitstorm” actually only exists in German-speaking countries – so it is not an invention from the USA.

Shitstorm quickly explained

Let’s start simple, the term shitstorm quickly explained:

The term shitstorm expresses a wave of negative reaction from a community.

Mostly as a result of a statement or a posting that causes outrage or excitement within a bubble. Companies and businesses (but also influencers) usually do everything they can to avoid such reactions from the web. The most effective means: no fails.

What to do? Read more here:

Example docu: Beginning and what to do?

Celebrity shitstorm

Of course, such shitstorms do not only reach companies, celebrities and stars can also be affected.

About the Author Chefredaktion
Stephan M. Czaja

Unternehmer, Nerd und Coder mit Liebe für Marketing, Ads, Creatives und Kampagnen. Schreibe, seit ich denken kann — über alles, was zählt.