Tag Archive for: Branding

Naming: How a Good Brand Name Is Created

A brand name is often the first point of contact a person has with a company—even before the logo or website. Choosing the right name therefore plays a key role in determining whether a brand is immediately understood or requires further explanation. It is closely linked to brand architecture, because a name must also fit […]

Building brand awareness on social media: Strategy and measures

73 percent of all purchasing decisions begin with a brand search – if you are not visible during this first impulse, you will lose customers before your own page is even loaded. Brand awareness on social media is not a nice-to-have, but the basis of every digital marketing strategy. In this guide, you will learn […]

Customer loyalty: Reduce brand, awareness + store abandonments (sales)

Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]