What Makes a Logo Stand Out A logo is the visual identifier of a brand—usually a combination of text, a symbol, or both, simplified into a form that remains recognizable even at the smallest size. It does not replace the brand, but rather distills it into an image that customers should recognize immediately, even when […]
Beer marketing is one of the most exciting and contradictory fields in consumer goods marketing: One of the world’s oldest product categories is competing for the attention of a younger, health-conscious target audience—amid increasing pressure from regulation, competition from craft beer, and the trend toward reduced alcohol consumption. Anyone who wants to successfully manage beer […]
Before a logo is created or a campaign is planned, one question must be answered: What does the brand actually stand for? That is precisely what the brand definition answers. Just how closely it is linked to topics such as brand architecture and positioning becomes evident in the real-world experience of nearly every company considering […]
73 percent of all purchasing decisions begin with a brand search – if you are not visible during this first impulse, you will lose customers before your own page is even loaded. Brand awareness on social media is not a nice-to-have, but the basis of every digital marketing strategy. In this guide, you will learn […]
Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.