Influencer marketing without proper tracking is like burning an advertising budget in the dark. UTM parameters, promo codes, and attribution models are the three pillars on which measurable influencer marketing is built. Those who master these tools can attribute every euro invested to the right creator. The bottom line: Without individual tracking links and promo […]
Podcasters have established themselves as some of the most influential voices in digital marketing—with listeners who actively listen, trust, and buy. Host-read ads and strategic podcast partnerships offer brands a reach that traditional display advertising cannot match: intimate, without a skip button, and with deep engagement. The most important thing: According to studies, podcast listeners […]
Micro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]
In the B2B sector, credibility and expertise are decisive – not a lifestyle photo, not a viral trend. According to a LinkedIn study, 78% of B2B decision-makers trust industry experts more than traditional advertising. This makes B2B influencer marketing one of the most effective strategies for lead generation and brand positioning in the corporate context. […]
User-generated content (UGC) achieves on average 4x higher click rates than brand content and reduces the costs per acquisition by up to 50 %. For brands, UGC 2026 is not a nice add-on – it’s a core strategic lever. Here’s the strategy that really works. UGC vs. influencer marketing: the difference Classic influencer marketing: A […]
What are the benefits of an influencer agency? Do you think we “only” book people for posts? That’s only part of it! We offer much more: from strategy development, goal setting and price negotiations to campaign planning, tracking, reporting and optimization. This is how we work to sustainably strengthen your brand. You can find our […]
Influencer marketing on Instagram has become one of the most effective methods of presenting products, services and brands to a wide audience. The question that often arises is: How do you calculate the price of an Instagram post? Here are some important steps and considerations: 1. identify the right influencers Whether Instagram or TikTok, before […]
Kickstarter Examples – If you’re looking to launch a Kickstarter campaign, it’s helpful to learn from successful examples. Here you’ll find some best practices and inspiring examples of campaigns that have achieved great results. Back to: Kickstarter. 1. jeremy fragrance – Office For Men Did you know? Even the biggest influencers started out small, launching […]
How do you create a compelling Kickstarter video? You have a great idea and want to fund it through Kickstarter? A compelling Kickstarter video is key to the success of your crowdfunding campaign. Here’s how to create a video that grabs your audience’s attention and wins backers. Back to: Kickstarter. 1. catchy beginning Every video […]
Kickstarter Rewards – When you launch a Kickstarter campaign, the rewards you offer your backers are a critical factor in its success. Here’s how you can design attractive rewards to attract more backers. Back to: Kickstarter. 1. mention in your project Start with a special mention in your project. Show supporters that you value their […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.