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Become a social media marketing manager: What do you need to be able to do? Profession & Tasks
in Agency, Help/by Stephan M. CzajaSocial media management has become a really complex field. The development of social networks has brought with it many innovations. Strategies, communication behaviors, entire apps and platforms. Becoming a social media marketing manager or being a manager requires a lot of skills and abilities from you. Basically, you must have passion for social media and […]
Native / Display Ads: Advertising in online media
in Ads, Agency, Marketing/by LauraSEO text writing for Google, e-commerce in 6 episodes – Learn for free with videos
in Best Practice, E-Commerce, Help, SEO & SEA, Tutorial/by Stephan M. CzajaYou needSEO for websites and in e-commerce. But how do you plan SEO texts, structure and long-term your own SEO strategy? After the many learnings around WordPress, the system installation but also the setup, we now come to the first part of the SEO texts. The A&O for you, before using software like Google Search, […]
Google Algorithm Update: How SEO rankings change in 4 days – Example & Best Practice
in Best Practice, SEO & SEA/by LauraThe online marketing industry is shaking, Google is making a new update to its search engine algorithm! Yesterday we received an unusual amount of news, all of them concerning the latest update, which has more severe effects than most of the changes. The last figure from 2018 shows as many as 3,234 updates in the […]
Create infographics with Photoshop: design, SEO and viral posts – free explanatory videos (German)
in Agency, Help, SEO & SEA, Tutorial/by LauraDesigning infographics yourself with Photoshop is not that difficult! As long as you take a little time, get to know some tools and learn how to work with layers and groups. With this knowledge you can create great infographics within minutes. For your blog, for Instagram, Facebook, Pinterest or even for your news section in […]
Expert on TV, in newspapers and as speaker at events: Social Media Marketing with Stephan Czaja
in Berlin, Press/by Stephan M. CzajaSocial Media Expert – Spring is here and the marketing machinery is running at full speed again: fashion, food, real estate, lots to do! In addition, we are in the next few weeks directly on three dates as a speaker to experience, in Cologne, Munich and in June in Berlin. Thank you for your trust […]
“Made in Germany” Influencer Marketing – Interview Deutsche Welle DW TV
in Influencer, Press, TikTok/by LauraOur Social Media Agency is today at Deutsche Welle DW TV as an expert on influencer marketing with owner Stephan M. Czaja and singer / songwriter Luna Farina. In particular, we are talking about Luna Farina (18), whom we accompany and support. Together we produce her own songs and support music videos. Luna is extremely […]
Facebook statistics: advertising, marketing, users, share price & infographics
in Best Practice, Facebook/by LauraFacebook – marketing, advertising, users, … what facts and figures are there about the largest social network in the world? At the beginning of the year, Facebook had 2.2 billion users worldwide. But if you look at the age structure you can see that the youth is migrating to alternatives like Instagram and TikTok. Facebook […]