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Influencer Marketing: Strategy, Reach and Agency
in Best Practice, Help, Influencer/by LauraInfluencer Marketing: Strategy, Reach and Agency – In the era of social media, marketing has evolved rapidly. One emerging concept that is captivating companies is influencer marketing. But how do you design an effective influencer marketing strategy? What kind of reach can be expected? And how does an influencer agency support its clients? Let’s take […]
Top 7 fashion magazines from New York +1 Special
in Press, Social News/by LauraThese days, most people spend their free time watching Netflix or hanging out on Instagram and Youtube. How about reading another good old magazine? Especially in fashion and lifestyle this is not so boring and is a good alternative to Instagram to be inspired by the many designers, photographers and models. Today we exclusively show […]
Realtor WordPress Themes: Marketing house and apartment – Recommendation
in Agency, Tutorial, WordPress/by LauraAnyone who wants to sell his house for a profit needs good properties, but also an Internet site. After I already had a big article last week about selling real estate (advertisements, Photoshop, WordPress and search engine optimization), I wanted to present today good WordPress themes for real estate agents and companies who want to […]
Miss Germany?! Interview for Sat1 “Finally the end of work”
in Press/by LauraThe new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a career springboard? […]
Ryanair Tattoo: Viral reach and profitability – Sat1 Breakfast TV
in Marketing, Press/by LauraCan you earn money with advertising tattoos? Today we took a close look at advertising tattoos for Sat1 breakfast television with our social media expert Stephan Czaja! A few weeks ago a young man reads out of pure love for the airline “Ryanair” a huge tattoo on his forearm. Watch there: A large aircraft with […]
Embedded media – photos, videos from Facebook, Instagram, Youtube & Co.
in Best Practice, Help, Wiki/by LauraEmbedded media allows the use of external media content such as third-party photos and videos. Basically, embedded media have two advantages. Pagespeed: The loading time optimization If they hosted their own mp4 video on the website and play it back by users, they would have extremely large amounts of data and the videos would probably […]
Authenticity – influencers and bloggers live from the authentic look
in Best Practice, Influencer, Marketing, Wiki/by LauraAuthenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]
2 hours Influencer Marketing: Free Video Course – Keys of Cooperation
in Agency, Tutorial/by LauraNew! Fresh! And 100% free! My new video tutorial about Influencer Marketing. With our new tool Social Analytics we make Influencer Marketing possible for every agency, every company, every online shop and every startup! To make sure everyone knows exactly how to do it and where the important adjustments are, I spent one week, every […]