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Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)
in Influencer, Press, Youtube/by LauraYoung bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]
PRGear: Fitness meets function – New sports brand w/ Instagram star fabianxarnold
in Influencer, References/by LauraSport is so important! I myself try to go to the sport at least four times a week, in addition to the advertising agency, I need my compensation! Out of this motivation and through the good acquaintance with Men Blogger Fabianxarnold, we have now to a completely new area! Fitness apparel, gym gloves, pull-ups , […]
Adobe Premiere Pro – Video training for beginners: From autocorrecting to editing
in Agency, Tutorial/by LauraAdobe Premiere Pro – More and more photographers are switching to video editing! Why shouldn’t they? Not only for social media marketing ideas of customers you need more and more video material, also at the points of sale, directly in the stores, POS more and more video marketing takes place. Large chains are now equipping […]
Instagram Story: Now with polls, opportunities and risks for influencers and brands
in Berlin, Best Practice, Help, Influencer, Instagram, Marketing, Press/by Stephan M. CzajaNow in Internet World Business magazine, the new interview with social media expert Stephan M. Czaja on the topic of “Influencer Marketing: New survey function of Instagram Stories”. Social media networks have changed the world and influencer marketing is changing the world of advertising. With constantly new features, social networks also advertise themselves. Instagram now […]
Influencer Pricing: How much is my Instagram account worth?
in Berlin, Help, Influencer, Press, Tools, Trend/by Stephan M. CzajaInfluencer Pricing – The bigger your blog gets, the more requests you get from agencies but also companies and different brands. Whether it’s about fashion and travel or fitness products, the value of a single post is for many, especially at the beginning of the career, not so easy to calculate yourself. Especially as each […]
Social Media Marketing Trends Munich 2018: FB, Youtube, Instagram & Musical.ly
in Best Practice, Help, Marketing, TikTok, Trend/by Stephan M. CzajaSocial Media Marketing Trends – München entwickelt sich wie alle deutschen Metropolen zu einer immer moderneren Großstadt, kontinuierlich seit Jahrzehnten. Die digitale Transformation
Blogger and Influencer Events: How it works
in Best Practice, Influencer/by LauraBlogger & Influencer Events worldwide are taking place more and more frequently in recent months and years. Whether Hong Kong Fashion Week, whether perfume or modern magazine, events with Instagram and Youtube stars
Influencer Campaigns Best Practice Examples
in Best Practice/by LauraInfluencer marketing and campaigns are, of course, not new in Social Media Marketing! There are many best practice examples from the industry that show how successful you can build up your reach and win new customers. Of course there are also the traditional campaigns in social networks.