In the PESO model, Shared Media is the most underestimated pillar: It does not originate directly from companies, but rather from the behavior of their own target audience when content is shared, commented on, or disseminated. This is precisely where both the opportunity and the challenge of this category lie, because companies can initiate the […]
According to studies, user-generated content (UGC) converts 29% better than traditional brand content. The reason is simple: People trust people—not brands. Those who use UGC strategically reduce production costs while increasing advertising effectiveness. What is UGC, and why is it so valuable? User-generated content refers to all content created by customers, users, or creators about […]
We’re extremely fond of using user-generated content for our clients, whether it’s TikTok, Instagram, YouTube or Facebook. A look at the benefits of this content strategy. User-generated content (UGC) is a powerful tool that brands can use to boost their social media presence. Instead of relying solely on in-house production of photos and videos, brands […]
Why is social media marketing successful? More importantly, how do you become successful as a company on social media? This week we will take a closer look at [text appears incomplete]e goals and strategies for profitable social media marketing. For [text appears incomplete]ose who are starting out or already have a small social media presence, […]
Content marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.