Often, there’s just one sentence between a call to action and a click. Copywriting determines whether an ad, a landing page, or a newsletter is even read and understood before it leads to a conversion. Unlike general content writing, copywriting always aims to drive a specific action—such as a purchase, a sign-up, or a click. […]
For many people, ChatGPT is their first contact with artificial intelligence – and it’s often not their last. But what exactly is ChatGPT and what can you use it for? After our look at OpenAI and Sam Altman, here’s a look at the tool that has changed many people’s world, including mine. What is ChatGPT? […]
Today I once again encountered the problem in our advertising agency that I have to merge several text files into one. Therefore a small tutorial for merging text files. If you create a lot of content, you will often end up exporting several TXT files. These are then corrected by “Search & Replace” to standard […]
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