Every euro spent on marketing should pay off—but how can you actually measure the profit a campaign generates? Marketing and corporate profit are more closely linked than many CFOs realize. Those who know the right metrics and understand how brand strategies, pricing strategies, and customer loyalty work together can not only justify marketing but also […]
If you don’t plan a clear marketing budget, you’ll either spend too much—or invest too little in the wrong areas. For small and medium-sized businesses, structured budget planning is the key to getting measurable results—in the form of leads, new customers, and revenue—from every euro invested. Why SMEs Need a Structured Marketing Budget Many medium-sized […]
Companies are faced with the question every day: do I invest in paid advertising or do I build up organic reach? Both approaches work – but not equally well for every goal, every budget and every phase. If you get the mix wrong, you will either burn money or time. This guide shows you when […]
Marketing KPIs – Calculate for free with our 10 KPI tools! Want to really understand the success of your marketing efforts? Then you should familiarize yourself with the most important KPIs. Whether you’re running a website, doing social media marketing, or pursuing other marketing strategies, understanding and using relevant KPIs (key performance indicators) will allow […]
The return of investment is one of the central factors in business administration and thus naturally also in social media marketing. ROI is how profitable a single campaign is. The Return of Investment (ROI) thus indicates how economically a single campaign or an operational area is in relation to the investment made. On the basis […]
Influencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing
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average of the last 12 months. Survey after consultation – online, by telephone or on site.