Fashion brands face a paradoxical challenge: over 72% of purchasing decisions in the fashion segment are influenced by social media content – but at the same time, organic reachon most platforms is declining year on year. If you want to remain visible as a fashion brand in the long term, you don’t need follower numbers, […]
An online store is more than just a website with a “Add to Cart” button. Payment processing, shipping, inventory management, and legal requirements must all work together reliably from a technical standpoint. Anyone with experience in traditional web development is familiar with many of the basics, but an e-commerce platform comes with its own set […]
Anyone who runs an online store and still relies solely on traditional text ads is missing out on one of the most powerful tools in the Google advertising ecosystem. Google Shopping displays product images, prices, and store names directly in the search results—often even before the organic results—and reaches users at a stage in the […]
In recent years, Pinterest has developed from an inspiration platform into a serious performance channel. According to recent studies, 89% of Pinterest users buy products that they have discovered on the platform – a figure that hardly any other social media platform can match. Pinterest ads are now an indispensable part of the digital marketing […]
In recent years, Instagram Shopping has evolved from a nice add-on to a serious sales machine. Over 130 million users tap on shopping tags every month – and companies that use the channel strategically achieve conversion ratesthat leave traditional display advertising far behind. This guide will show you how to master Instagram Shopping from technical […]
TikTok Shop was launched in Germany in 2024 and is fundamentally changing the way companies do social commerce. In the first six months after the DE launch, over 500 million euros in sales were generated via the platform. For brands that get in early, one of the biggest organic sales opportunities in years is on […]
Order cannabis to the office? The day started as usual: Stressful morning, meetings without end, and the to-do list felt like it was growing into infinity. But today was different somehow. Between emails, calls and quick notes, I suddenly had a small highlight in sight – my medicinal cannabis was to be delivered. Yes, you […]
Are you looking for a real alternative for your display network? Adroll Ads has established itself as one of the most powerful tools in the field of retargeting and prospecting. While many marketers rely exclusively on the Google ecosystem, Adroll offers the decisive advantage of platform-independent ad delivery. The goal is crystal clear: maximum reach […]
OMG! The time has come! You’ll soon get Google search results with AI from Google’s Gemini. This morning, this video washed into my timeline, published by Google, tonight, breaking news. With Google’s decision to put artificial intelligence at the top of search results, e-commerce is facing a crucial challenge. Online stores must prepare for a […]
Backlinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.