Is TikTok the new instagram? Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure from TikTok is forcing Instagram to change. You too should consider this in your social media marketing […]
Instagram Shopping has been a topic for many brands for quite some time. But the new, extremely increased presence of the shopping function within the app, which brings the competition to TikTok, should definitely be worth an extra mention! Since this weekend, the shopping feature on Instagram is more present than ever, directly in the […]
In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]
Header picture for Facebook, YouTube, or Twitter. For each individual social media channel, you need its own header image and, of course, individual information, conforming to the respective social network. The pixels, i.e. the dimensions and formats of the title pictures differ. That’s why you have to make sure that you choose the right dimensions […]
GIF is a mixture of image and moving image. GIF´s are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIF´s are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]
A Facebook group is an open or closed community of Facebook users. Each user can create his own account. When users have a particular concern or topic that is of interest to different people and not just a private message between two people, groups are formed. A group can be very small, e.g. the Tennisverein […]
Social Media Marketing
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- Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List
- Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)
- Roof tent & Vanlife! Camping holidays in the car: adventure, families, travel trend
- Creating an online store #3: Marketing, making e-commerce famous?! – Marketing Podcast
- Reality meets VR – The first virtual fashion show / fashion movie by MarcCain
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