A strong brand is a company’s most valuable asset—it determines whether consumers are willing to pay a premium price, remain loyal, and actively recommend the company to others. But what exactly defines a brand, how do you systematically build one, and why is strategic brand management more important today than ever before? This article provides […]
Comics are the oldest visual storytelling format in mass media—and are experiencing a renaissance as a marketing tool in the digital age. From Marvel collaborations to clever branded webcomics, comic marketing combines narrative depth with the immediate impact of visuals, creating brand experiences that stick in the memory. What is comic book marketing? Here’s what […]
The Cookies brand has become one of the most recognizable cannabis brands in the world in recent years. Under the leadership of Berner, the founder and CEO of Cookies, the brand has not only revolutionized the cannabis industry, but also created a unique concept that combines music, culture and community. The origin of cookies Cookies […]
TikTok Marketing Fashion Businesses – TikTok has become an important marketing tool for fashion businesses, as it reaches a large audience and provides an opportunity to get the brand in front of a large audience. In this article, you will learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, […]
Shitstorm – The term “shitstorm” comes from English, where it has a broader meaning than in German. In German, a shitstorm means a form of public outrage. A shitstorm means a phase in which companies, celebrities, associations, private individuals or authorities are criticized in a short period of time because of certain statements or actions […]
Shooting with Curved Model – We accompanied our Curved Model Anusha(CM Models) to a shooting for shapewear. The client is a brand new shapewear brand that is about to be launched. Therefore content with a curved model has to be created. The focus is on e-commerce and TikTok. This article is about the preparation for […]
Strong social media concepts rarely contain a single network or social media strategy. What makes them special is a perfect mix of different operational and strategic considerations for optimization. The initial steps are always concerned with the brand and its identity. Here, the special emphasis
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average of the last 12 months. Survey after consultation – online, by telephone or on site.