Distribution Channels: Selection, Types, and Strategy for Optimal Distribution

Choosing the right distribution channel is a critical factor in the success of any business. Whether you’re a startup or an established corporation, the decision regarding which distribution channels to use to deliver products and services to end customers directly impacts profitability, market reach, and customer satisfaction. In this article, we’ll show you how to […]

Negative online store reviews: Crass! That ruins a 1 star rating

Do you have an online store? Then reputation management is key for you – especially good reviews. The worst case scenario is if you receive one or more bad 1-star ratings. This is exactly what can massively drag down the average of your overall ratings. That’s why I asked myself the question: How many 5-star […]

Create AI videos: YouTube Shorts, Instagram Reel, TikTok – UGC, Ads, Tools & Co.

Creating AI videos – YouTube shorts, Instagram reel, TikTok, what’s possible? Here is a current insight from our marketing agency with its own project. You can see how to produce videos with AI, short formats for Instagram and TikTok, longer explanatory videos for YouTube and even AI avatars of myself. The exciting thing: AI doesn’t […]

Vibe Coding with AI: Stephan’s experiences, tools, 7 examples & cases – Krass!

Vibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing computers. Today I’ll show you […]

AI marketing: text, image, video, advertising, store & social media – what works?

Marketing in 2026 is unthinkable without AI. From texts and images to videos – artificial intelligence is changing how agencies work and the roles that people play in them. However, the real revolution is not in the technology, but in the mindset: AI frees teams from routine so that they have more time for strategy, […]

Threads Marketing for companies: Strategy and first steps

Threads gained 100 million users in the first five days after its launch – no other social network in history has reached this milestone so quickly. The question for companies since then has been: Is Threads a short-lived hype or a serious channel that deserves strategic attention? What threads mean for brands Threads is Meta’s […]

TikTok new features 2026: AI Alive, feed control, fact notes, TikTok Shop & music tab

TikTok new features 2026 – What’s new on TikTok? The platform continues to evolve into an all-in-one creator hub. AI functions, new store tools, more control over your feed – TikTok is responding to community needs and at the same time wants to appear more serious. Particularly striking: the new features combine creativity with content […]

Social media content calendar: Structure and template for teams

Teams without a content calendar post on average 40% less than planned – and when they do post, they respond at the last minute. Consistency is an algorithm factor on any social media platform. A functioning content calendar is not an Excel work of art – it is the operational backbone of any social media […]

Social media agency vs. in-house: What is worthwhile for companies?

Every company that takes social media seriously is faced with this decision at some point: Build in-house or hire an agency? The honest answer is more complicated than “in-house is better” or “agencies are more expensive” – and depends on what you really need. What an agency can do better Broad platform expertise: Agencies work […]

AI in social media marketing: tools and use for companies

ChatGPT took 2 months to reach 100 million users – no product in history has grown faster. Social media marketing is one of the most impacted disciplines: content creation, image generation, audience analysis, performance forecasting – AI is changing how and how fast teams work. Here is where we are in 2026. Where AI actually […]