Social media videos have long been the most important content format in digital marketing. We show you which formats work on which platform and how to get more reach and engagement with video.
Instagram is growing – but growing organically is becoming more difficult. Algorithm updates, a flood of content and declining reach will make gaining real followers without ads a real discipline in 2025. Those who manage to do it anyway will build a community that buys, recommends and stays. This guide shows you the best levers, […]
Restaurants, cafés and bars are facing a clear reality: over 70% of guests choose a restaurant after discovering it on social media. If you want to be visible in the restaurant industry, you need to be present where hunger arises – on Instagram, TikTok and co. This guide shows you how to attract more guests, […]
Snapchat reaches over 400 million active users worldwide every day – and more than half of them are under the age of 35. For businesses looking to target a mobile-savvy, affluent audience, Snapchat Ads is one of the few platforms that still offers real reach without massive organic competition. In this guide, you will learn […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.