Tag Archive for: Screen

RGB: The Color Model for Screens Compared to CMYK

RGB is the color model used by every screen—from smartphones to laptops to televisions. Anyone preparing content for both social media design and print will inevitably encounter the difference between RGB and CMYK —and the question of why a file suddenly looks different on screen than it does on paper. A basic understanding of both […]

OOH: Out Of Home agency for outdoor advertising – posters, screens, events

Reach people everywhere? A lot? Very quickly? In a world where digital sensory overload has become the norm, out-of-home advertising remains the key to anchoring brands in people’s everyday physical lives. Whether on the way to work, while shopping or outside the club – OOH is unavoidable and offers a gigantic physical presence. The goal […]

Virtual Reality (VR): Definition, Factors & Function

Virtual reality, or VR for short, translates as virtual reality and means the perception of a virtual world that is not real, but whose effect or functionality is present and can be experienced accordingly. What factors define VR? VR is defined by a few factors. Theoretically, there are no limits. Nevertheless, these are the basic […]