Tag Archive for: Performance measurement

Measuring Success: KPIs, Vanity Metrics, and the Right Measurement Framework

in , /by

How to measure success in marketing systematically: the difference between vanity metrics and real success metrics, and the right KPI framework for every campaign goal.

Read more

Profit in Marketing: ROI, Measuring Success, and How Campaigns Boost Company Profits

in , /by

Every euro spent on marketing should pay off—but how can you actually measure the profit a campaign generates? Marketing and corporate profit are more closely linked than many CFOs realize. Those who know the right metrics and understand how brand strategies, pricing strategies, and customer loyalty work together can not only justify marketing but also […]

Read more

Click Through Rate (CTR) – Measuring Success in Social Media

in , /by

The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]

Read more