Generating leads via social media is no longer an option – it’s a must. Companies that really want to grow use social networks not only for reach and brand awareness, but also as a direct acquisition channel. The question is not whether, but how you systematically turn social media into a lead machine. This article […]
If you want to be successful in e-commerce today, there is no getting around Amazon Ads. Amazon has developed from a pure sales platform into the most powerful product search engine in the world. What makes it special: Amazon is the only advertising platform that links your display ad campaigns with customers on all Amazon […]
Newsletter marketing helps companies to establish direct and independent communication with their target group that goes far beyond fleeting contacts on social media. The goal is absolutely clear: more reach for your messages, the acquisition of qualified leads, a significant increase in sales and ultimately more revenue for your business. Through targeted communication, we turn […]
Cost per lead (CPL), translated as “contact compensation,” describes a billing model in online marketing. Unlike other billing models, which pay per click on an ad or per transaction, advertisers are paid according to the number of leads or contacts they generate under this payment model. Calculation of the CPL The formula for calculating the […]
Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single […]
Selling coaching in the email funnel – Online coaching is more in demand than ever. Virtual learning, so-called “e-learning” is revolutionizing the coaching market. How can you attract new customers for coaching? In the age of Google, YouTube, Facebook and Instagram, there is only one smart answer: email marketing or email funnels, also colloquially called […]
Become a Business Developer – We are looking for you in Business Development for our Marketing Agency! Join our team with interesting clients, projects and turn leads into real customers. Whether it’s business development in social media marketing or business development in a social media marketing agency, customer relationships are key when it comes to […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.