Tag Archive for: Human Resources Marketing

Mann in Werbeagentur schaltet Meta-Ads-Recruiting-Kampagne auf Facebook

Meta Ads Recruiting: Job Postings, Targeting, and Social Recruiting

Job openings remain unfilled for months, traditional job portals barely yield any qualified applications—and the competition for skilled workers shows no signs of letting up. For HR managers at medium-sized companies, it’s no longer a question of whether they need to tap into new recruiting channels, but only a matter of how quickly. Facebook and […]

Frau vergleicht LinkedIn und Facebook als Stellenportale auf Dual-Monitor-Setup im Büro

Job Posting SEO: Google for Jobs, Schema.org, and Job Posting Optimization

Anyone who posts job listings and relies exclusively on paid job portals is leaving money on the table—and missing out on significant organic reach. Google for Jobs provides companies that mark up their listings correctly with prominent visibility directly in search results—for free and with measurable results. Why Google for Jobs Is Crucial for Recruiting […]

WhatsApp Recruiting: Reach Out to Candidates, Respond Quickly, and Hire

Open positions cost companies money every day—not because there are no candidates available, but because communication is too slow. WhatsApp recruiting bridges this gap: With an open rate of up to 95% and an average response time of less than 90 minutes, it transforms the traditional application process into a real conversation. Why WhatsApp Works […]

Bild vom sozialen Netzwerk Instagram

Apprentice Recruitment: Apprenticeship Marketing, Social Media, and Reaching Gen Z

Unfilled apprenticeship positions cost companies money—and the problem is getting worse every year. Traditional job postings on job portals simply no longer reach Generation Z: They don’t scroll through StepStone; they scroll through TikTok. Anyone who wants to attract apprentices in 2024 and beyond must have a presence where the target audience actually spends their […]

Personal marketing agency: find employees near you

Personnel marketing agency – In order to bind talents to their own company in the long term and to ensure a high level of employee satisfaction, more and more companies are turning to the support of personnel marketing agencies. Such service providers have the necessary expertise and experience to develop and implement successful personnel marketing […]

Attracting new professionals with employer branding – definition & measures

For some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]

Personnel marketing: Addressing (potential) employees – definition, goals & measures

HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]