Customer service is at the heart of every successful marketing strategy. In an era when customer expectations are constantly rising and communication channels are becoming more diverse, a well-thought-out support strategy is becoming a decisive competitive factor. Companies that actively place customer satisfaction at the center of their business operations not only build customer loyalty […]
Do you have an online store? Then reputation management is key for you – especially good reviews. The worst case scenario is if you receive one or more bad 1-star ratings. This is exactly what can massively drag down the average of your overall ratings. That’s why I asked myself the question: How many 5-star […]
The Net Promotor Score (NPS) counts as a measure of customer satisfaction and the associated customer loyalty. It is a key figure that lies between -100 and 100. In 2003, the NPS was introduced by Bain and Company and has since been used by a large number of companies worldwide. In recent years, the process […]
Clickbait is the use of headlines and other design elements to entice Internet users to click on your online posts. The term is of English origin and literally means “clickbait.” Although clickbait is widely criticized by traditional media, there are many examples of successful business models based on clickbait. In marketing, clickbait can be used […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.