Clickbait: The bait that entices you to keep clicking

Clickbait is the use of headlines and other design elements to entice Internet users to click on your online posts. The term is of English origin and literally means “clickbait.” Although clickbait is widely criticized by traditional media, there are many examples of successful business models based on clickbait. In marketing, clickbait can be used to spread messages on social media or to promote purchases with ads.

Criticism of clickbait

German courts have already fined clickbaits several times. Marketers should be aware of the risks associated with clickbait. Advertising has always had a manipulative character and appeals to instincts. However, the products and services advertised are usually fulfilling offers. Those who use clickbait as a business model online or in social media are forced to strike a balance. Disappointed expectations lead to customer dissatisfaction and boring content, on the other hand, is by far the least noticeable.

Clickbait quickly explained

Clickbait briefly explained here:

  • Click bait
  • Seduction to click on