Tag Archive for: Customer communication

WhatsApp Business Marketing: New Features, Broadcasts, and Flows

WhatsApp has long since evolved from a personal messaging app into a serious marketing platform—and this is exactly where many companies miss out on valuable opportunities for direct customer communication every day. As a social media agency, we see time and again that WhatsApp Business is neglected in marketing strategies, even though the platform—with over […]

Subject Line Optimization: Subject Lines That Get Opened—Tips and Examples

An email that isn’t opened doesn’t exist—no matter how good the content is. The subject line determines in less than two seconds whether your message will be read or deleted. Those who systematically optimize their subject lines increase open rates, clicks, and ultimately revenue—without spending a single euro more on traffic. Why the Subject Line […]

WhatsApp business marketing: customer communication and sales

WhatsApp has over 2 billion active users worldwide – and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically? Understanding WhatsApp Business as a corporate channel […]