Influencer marketing is one of the few marketing disciplines in which prices are rarely disclosed publicly. While a nano-creator works in exchange for product shipments, mega-influencers charge 50,000 EUR or more for a single post. In between lies an enormous range—and a great deal of opacity. This guide provides companies with realistic guidance: what rates […]
TikTok Shop is fundamentally changing e-commerce marketing—and most brands are missing out on the key levers. As a social media marketing agency, we see every day how companies invest their budgets in traditional product advertising, while their competitors are scaling up through affiliate creators who achieve measurably better conversion rates. Those who understand now how […]
Influencer seeding is one of the most cost-effective ways to build product visibility without using traditional advertising budgets. Brands send products to selected creators—with no payment agreement and no guarantee of a post. The most important thing: Influencer seeding costs only the value of the product—and, when executed professionally, achieves posting rates of 30 to […]
Micro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.