These days, when someone asks a question, they’re increasingly likely to find a fully formed answer rather than ten blue links. Generative AI systems like ChatGPT, Perplexity, and Google’s Gemini are fundamentally changing how search works and how users access information. For companies, it’s becoming crucial whether their own content appears in such answers at […]
Generative models generate their own, tailored responses to a query—rather than simply providing links, as a traditional search engine does. For businesses, this fundamentally changes the rules of the game when it comes to visibility and makes Generative Engine Optimization a new must-have discipline. What are generative AI models? Generative models are AI systems that […]
AI videos have arrived in marketing – with Sora from OpenAI, there is now a model that produces clips in a quality that almost looks like real film material. Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities. Short […]
OpenAI is one of the most exciting AI companies of our time. With tools such as ChatGPT, DALL-E and Codex, OpenAI is shaping the global discourse on artificial intelligence. But what exactly does OpenAI do? Where does the company come from – and what are its plans for the future? What does OpenAI actually do? […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.