Tag Archive for: Book recommendation

Automation: Gain time & earn money – strategies of Alex Fischer’s “Richer than the Geissen

Automation – The ultimate tool to handle recurring processes without (further) own time investment. A simple example is the automated invoicing in an online shop: If you realize that writing invoices takes up a lot of time from your employees, then you should automate this process with software. Automation and increased efficiency Important: Currently the […]

The Social Book – Social Media Marketing Basics for Students + Managers

Last week, the second edition of The Social Book hit bookstores. The Social Book is our little collection on social media marketing and social media basics. If you want to start your career in marketing or management, the basics and the understanding of group dynamics but also of social contexts in relation to social media […]

YouTube Marketing: Content, Concept and Community – Book Recommendation

YouTube Marketing Book – having the right YouTube Marketing book on your bookshelf is a must for every social media manager! Especially for beginners and beginners it is important to have an overview on the topic of video marketing and YouTube marketing. From the first competitive analysis, to the concept and the finished strategy, with […]

Influencer Marketing: Strategy, Reach and Agency

Influencer Marketing: Strategy, Reach and Agency – In the era of social media, marketing has evolved rapidly. One emerging concept that is captivating companies is influencer marketing. But how do you design an effective influencer marketing strategy? What kind of reach can be expected? And how does an influencer agency support its clients? Let’s take […]