Tag Archive for: Backlinks

More Website Visitors: Channels, Leverage Points, and Metrics

More visitors to your website aren’t an end in themselves—they only matter if they belong to the right target audience and actually take action next. Before launching new campaigns, it’s therefore worth taking a look at the page views from the past few months: Where is the existing traffic really coming from, and which source […]

Satellite Project (SEO): Increase reach through backlinks in your own network

Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]