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01 / E-Commerce AgencyOwner-managed

E-Commerce Agency

Whether building from scratch, relaunching, or boosting growth for your existing shop: We combine shop system development, photo and video for product pages, Google Shopping campaigns, social media for e-commerce, and thoughtful packaging into one project instead of separate tasks.

  • WhatShop development, product content, shopping campaigns, social, and packaging.
  • For whomBrands and retailers looking to sell online or get started.
  • Why usShop work for PURELEI, puzzleYOU, and Rexin.
Request an e-commerce project View work

Trusted by

+25% Reach PURELEI 1 Mio+ Reach puzzleYOU 500K+ Social reach FALKE +35% Younger target group Burlington

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands and retailers looking to sell online or get started.
What
Shop development, product content, shopping campaigns, social, and packaging.
Why us
Shop work for PURELEI, puzzleYOU, and Rexin.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Shop funnel
  • Feed
  • Checkout
  • Paid
  • CRM
  • Revenue
  1. 01

    Shop strategy

    You know how the shop will generate revenue and grow.

    Your challenge
    The shop exists, but assortment, terms, and goals are unclear.
    Our approach
    We review assortment, target group, and purchase paths, and set priorities.
    Result
    A plan for growth.
    • Analysis
    • Goals
    • Priorities
    To the digital strategy
  2. 02

    Shop development

    A shop that runs reliably and is easy to maintain.

    Your challenge
    The shop is slow or difficult to use.
    Our approach
    We build and improve shops with a focus on speed and the purchase journey.
    Result
    A reliable shop.
    • Development
    • Integrations
    • Testing
    To web development
  3. 03

    Product content

    Products are well presented.

    Your challenge
    Images and texts provide little explanation.
    Our approach
    We produce photos, videos, and texts with our own team.
    Result
    Product pages that convince.
    • Photo
    • Video
    • Texts
    To photo and video production
  4. 04

    Traffic & Ads

    Relevant visitors come to the shop.

    Your challenge
    Traffic arrives, but not the right kind.
    Our approach
    We set up shopping, search, and social campaigns.
    Result
    More relevant visitors.
    • Shopping
    • Search
    • Social
    To Google Shopping
  5. 05

    Conversion & Purchase Path

    More visits end in the shopping cart.

    Your challenge
    Visitors drop off during the purchase process.
    Our approach
    We review pages and checkout and test improvements.
    Result
    Fewer drop-offs.
    • Analysis
    • Testing
    • Checkout
    To CRO
  6. 06

    Retention & Packaging

    Customers return, and they like the package.

    Your challenge
    The relationship ends after the purchase.
    Our approach
    We combine e-mail, packaging, and service into a single experience.
    Result
    More repeat purchases.
    • E-mail
    • Packaging
    • Service
    To email marketing

Found the right service?

Discuss e-commerce project

How we work

Clear answers to the questions brands ask us most often.

One project instead of construction sites

Shop, content, ads, and packaging influence each other. We plan them together.

Purchase path first

More traffic helps little if the purchase process is bumpy. We review it early.

Product content

Images and videos sell. We produce them to match the product range.

Measurement

Without measurement, optimization is just opinion. We clarify this before starting.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, and framework, and check what the website or shop must deliver.

    Result: Clear set of requirements.

    From you: Objectives, offers, and existing pages.

  2. 02

    Concept & Design

    Structure, content, and design are coordinated before development.

    Result: Approved concept and draft.

    From you: Brand guidelines, content, and approvals.

  3. 03

    Implementation

    Development, integrations, and testing, focusing on speed, accessibility, and measurement.

    Result: Testable version.

    From you: Access and a dedicated contact person.

  4. 04

    Launch & Optimization

    After launch, we monitor usage and results and make targeted improvements.

    Result: Ongoing optimization with reporting.

    From you: Feedback from sales and support.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / PURELEI +25% reach via TikTok Initial situationPURELEI already had a strong Instagram presence but needed to crack TikTok — a platform with different content mechanics, a younger demographic, and a 'raw content' aesthetic. IdeaWe developed a TikTok UGC strategy with 'hack content' — creators showcased styling hacks, layering techniques, and day-to-night jewelry transitions. ImplementationStyling-Hacks, Layering-Techniken und Day-to-Night-Transitions — 3x mehr Engagement als polierte Lifestyle-Shots. +25% Reach+10% Engagement View case
puzzleYOU puzzleYOU 1M+ Reach — Custom Puzzle Content E-commerce gifts compete through emotion, not features. 1 Mio+ Reach3 Creator Rexin DIY Content for Building Materials E-Commerce Building materials are traditionally low-engagement products on social media. 3 Shorts ProducedDIY Content Focus

Planning a similar project?

Discuss e-commerce project

More work

FALKE FALKE x Haribo: Iconic collab 3+ Years of partnershipAusverkauft Product lines Burlington Burlington Gen Z repositioning +35% Younger target group150K+ TikTok views Hela France: 2 years of regional development 20+ Creator (Round 1)2 Consecutive years
All cases

Measuring success & limitations

Revenue, conversion rate, and repeat purchases show impact. We define in advance what matters.

Limitations: In e-commerce, results depend on content, offer, and maintenance. Good technology alone does not generate inquiries.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does an e-commerce agency do?

It builds or improves shops, produces content, runs campaigns, and optimizes the purchase path.

Which shop systems do you support?

Common systems. Which one fits depends on your range and team.

How does the collaboration work?

Consultation, strategy, implementation, launch, and optimization.

Do you also support marketplaces?

Yes, see Marketplace Marketing and Amazon Marketing.

Is there AI in the shop?

Yes, for product content and processes. More on the AI Shop Agency page.

What affects the effort involved?

Assortment size, number of integrations, content needs, and budget. We clarify this in the initial consultation.

Your e-commerceStart project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request an e-commerce project