Anyone who subscribes to your newsletter is in the perfect frame of mind: curious, open-minded, and motivated. The first seven days after signing up are the most important period in the entire email lifecycle—because after that, attention drops rapidly. If you don’t have a welcome series right now, you’re missing out on first-time purchases, customer […]
In recent years, Instagram Shopping has evolved from a nice add-on to a serious sales machine. Over 130 million users tap on shopping tags every month – and companies that use the channel strategically achieve conversion ratesthat leave traditional display advertising far behind. This guide will show you how to master Instagram Shopping from technical […]
WhatsApp has over 2 billion active users worldwide – and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically? Understanding WhatsApp Business as a corporate channel […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.