Tag Archive for: Video Advertising

YouTube Pre-Roll Ads: Formats, Costs, and Impact

YouTube pre-roll ads are video ads that play before the video the viewer has actually selected, thus serving as the first point of contact between the advertising message and the viewer. They are among the most commonly used formats in video marketing because they combine a wide reach with relatively precise targeting. Anyone starting out […]

Video Advertising: Strategy and Media Buying for Video Campaigns

A compelling video alone does not guarantee a successful campaign. It is only through the right platform, target audience, and execution that moving content actually becomes effective video advertising. We handle exactly this part: strategy, media buying, and ongoing optimization of video campaigns, regardless of where the video content was produced. Platforms for Video Campaigns […]