Anyone who runs a campaign ultimately wants to know whether it was worth it. Conversion tracking captures exactly that: purchases, leads, inquiries, or other target actions, and attributes them to the channel that actually triggered them. Without effective tracking, any measurement of success remains a guess—even if click counts and URL tracking look good at […]
Anyone who uses advertising campaigns, Google Analytics, and other tools simultaneously quickly ends up with a jumble of tracking codes that are individually embedded in the website’s source code. Google Tag Manager solves this problem by managing all tags in one central location, eliminating the need for a developer to make changes directly to the […]
Influencer marketing without proper tracking is like burning an advertising budget in the dark. UTM parameters, promo codes, and attribution models are the three pillars on which measurable influencer marketing is built. Those who master these tools can attribute every euro invested to the right creator. The bottom line: Without individual tracking links and promo […]
In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]
Social media monitoring is important, because in the end there must always be profits. Social media campaigns are never automatically successful. Previous experience is always combined with live experience, how does the target group react at the current moment? Based on this basic information, a social media agency develops concepts to make social media channels, […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.