Tag Archive for: Starting a Company

Marketing China: Agency, Experience, Economy, Strategy + Tips

Marketing Agency China – You are thinking about expanding your marketing to China? This is our overview of the most important aspects and strategies for companies and their marketing in China. Asia, especially China, is where the new trends are emerging. We take an in-depth look at the country, the development of purchasing power / […]

Lean Canvas Part 3/3: Marketing and Finance (Costs/Revenues) – Marketing Podcast

Marketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. […]

Lean Canvas Part 2/3: Unfair Advantage, Metrics & Audience – Marketing Podcast

In the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to […]

Lean Canvas Part 1/3: Product & USP | Fries are boring! – Marketing Podcast

Develop and validate business ideas in 9 steps. In episode #4, you’ll learn about the Lean Canvas! The first part is about your product, which is the business idea itself. That is 1) the problem, so you find the best 2) solutions and your 3) user promise, so your USP. Also, the tip of the […]

Richer than the Geissens: Real Estate Podcast & Book – Field Report

AF Steuercoaching: Asset building and tax tips. In addition, Germany’s largest real estate, finance and tax Youtube channel with currently over 100,000 subscribers. In advance his Amazon bestseller “Reicher als Geissens”, which he now even makes available for free on iTunes and Spotify. After the article on the topic of becoming a social media manager, […]