Tag Archive for: Image

Employer Branding: What is it? Strong and positive employer brands

Employer branding refers to the process of designing and developing an employer brand that conveys a company’s image and identity as an employer. It is about influencing the perception of potential employees, current employees and the public at large to position the company as an attractive employer. PS: Here you can find everything important about […]

Google Rating: Only 1 star, 2 stars? Worst case for leads (new customers) – purchase decision

Google Rating – 74-89% (depending on age group) of over 2,200 people surveyed say “ratings influence purchase decisions.” So at least 3 out of 4 people are influenced directly, by reviews from others. Online reviews, the opinions of others, are an extremely powerful tool in online marketing. Positive reviews convince prospects faster than any top-notch […]

Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy

Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]