One of the first questions asked after any PR campaign is how much coverage it generated. Unlike the strategic question of how to secure media coverage in the first place, coverage is purely a metric: How often, how prominently, and in what tone was a brand actually mentioned? This question can only be answered if […]
Some campaigns work just once. McDonald’s soccer cups work time and time again. Since the 2006 World Cup in Germany, these limited-edition collector’s cups have appeared without fail at every major soccer tournament—and the strategy pays off every time. Here’s a look at the concept, the history, and what other brands can learn from it. […]
While many brandsinvest millions in paid advertising, the most valuable medium remains largely untapped: editorial coverage that no one has paid for. Earned coverage through strategic public relations is harder to achieve than any ad—but significantly more effective. What is media coverage in the context of public relations? <img src=”/wp-content/uploads/media-coverage-pr-strategy.jpg” alt=”GeneratingMedia Coverage — Earned Coverage […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.