Tag Archive for: Employer brand

PR-Agentur-Team bespricht Krisenmanagement-Strategie im Büro

Employer Branding for SMEs: Employer Brand, Attracting and Retaining Employees

A shortage of skilled workers, tight budgets, and direct competition with major brands: For HR managers at small and medium-sized enterprises, recruiting employees has long since become a matter of survival. Today, companies without a clear employer brand lose qualified candidates to large corporations—not because the salary is lower, but because they lack a strong […]

PR-Agentur-Team bespricht Krisenmanagement-Strategie im Büro

Employee Retention: SME Initiatives and Skilled Workers

For many small and medium-sized businesses, employee retention is no longer just a “nice-to-have”—it’s essential for survival. Companies that lose qualified professionals today will face productivity losses, rising recruitment costs, and a growing image problem in the job market tomorrow. HR managers at SMEs are under particular pressure: they’re expected to achieve the same results […]

Recruiting marketing: Attracting talent via social media

Qualified specialists are becoming scarcer, the competition for talent tougher: over 70 percent of candidates use social media to find out about potential employers before submitting an application. Those who only conduct recruitment marketing via traditional job boards are losing the battle for the best minds. In this article, you will learn how to systematically […]