Tag Archive for: Competitive analysis

Agentur-Team im Workshop zur Persona-Entwicklung und Zielgruppenanalyse

Market Research & Target Audience Analysis: Persona Development, Competition, and Consumer Insights

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If you don’t know your target audience, you’re wasting your advertising budget. Market research and target audience analysis provide the empirical foundation on which campaigns, messages, and channel strategies are built. Target Audience Analysis: Methods and Data Sources A thorough target audience analysis combines quantitative and qualitative data. On the quantitative side, market research studies, […]

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Social media competition analysis: How to analyze your competition

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If you want to grow on social networks, you need to know what the competition is doing. A structured social media competitor analysis shows you which content is performing well among your competitors, which formats generate the most interaction and where you can fill gaps. According to a recent study by Sprout Social, only 34% […]

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Social media monitoring: tools and strategy for companies

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Social media monitoring is no longer a nice-to-have – for companies that want to actively manage their brand, it is a strategic obligation. According to a study by Brandwatch, over 500 million tweets and billions of Instagram posts are published every day – if you don’t listen, you lose track of your own brand image, […]

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Unique Selling Proposition (USP): The importance of unique selling propositions – definition, guidance & examples.

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Unique Selling Proposition – The term USP belongs to marketing and refers to a unique value proposition that leads to a competitive advantage or differentiates the company from the competition and represents a demonstrable customer benefit. The USP can be equated with a unique selling proposition. Why is a USP so important? A USP is […]

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