In modern marketing,media companies are no longer just intermediaries for advertising messages —they are strategic partners, reach multipliers, and content generators all at once. Those who understand how media companies operate and the role they play in brand communication can reach their target audiences in a more targeted, efficient, and sustainable way. What is a […]
If you want to set up influencer campaigns professionally, you need a well thought-out briefing. Over 60% of all failed influencer collaborations do not fail due to the wrong creator, but due to an inadequate or missing briefing document – this is shown by experience from everyday agency work. An influencer brief is more than […]
Micro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]
In the B2B sector, credibility and expertise are decisive – not a lifestyle photo, not a viral trend. According to a LinkedIn study, 78% of B2B decision-makers trust industry experts more than traditional advertising. This makes B2B influencer marketing one of the most effective strategies for lead generation and brand positioning in the corporate context. […]
New! Fresh! And 100% free! My new video tutorial about Influencer Marketing. With our new tool Social Analytics we make Influencer Marketing possible for every agency, every company, every online shop and every startup! To make sure everyone knows exactly how to do it and where the important adjustments are, I spent one week, every […]
Instagram is the perfect site for influencers. With a wide variety of themes, you can attract your followers. Whether clothing, nutrition or cosmetics, influencers like to advertise for every industry. Cosmetics institutes in particular can use this opportunity to reach customers or expand their own followers. We have an exclusive interview for you with our […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.