Fashion brands face a paradoxical challenge: over 72% of purchasing decisions in the fashion segment are influenced by social media content – but at the same time, organic reachon most platforms is declining year on year. If you want to remain visible as a fashion brand in the long term, you don’t need follower numbers, […]
Influencer seeding is one of the most cost-effective ways to build product visibility without using traditional advertising budgets. Brands send products to selected creators—with no payment agreement and no guarantee of a post. The most important thing: Influencer seeding costs only the value of the product—and, when executed professionally, achieves posting rates of 30 to […]
Micro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]
If you want to be visible on social media today, you need more than just good ideas – you need a functioning content workflow that consistently produces high-quality content. According to a recent study by Hootsuite, companies that work with a structured process produce three times more content with the same amount of staff. That […]
We’re extremely fond of using user-generated content for our clients, whether it’s TikTok, Instagram, YouTube or Facebook. A look at the benefits of this content strategy. User-generated content (UGC) is a powerful tool that brands can use to boost their social media presence. Instead of relying solely on in-house production of photos and videos, brands […]
Fashion never stands still – it is constantly evolving. With every season, new collections await you, bringing a breath of fresh air into your closet. As your social media agency and influencer agency, we are always on the lookout for the latest trends and hypes, especially in fashion marketing. Even before the outfits and accessories […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.