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01 / Celebrities & VIPOwner-managed

Celebrities asBrand Ambassadors

From beauty brands like Syoss to premium campaigns, we connect brands with the right faces. Partnerships with reach, credibility, and impact—from selection and negotiation to execution.

  • WhatSelection, approach, contract support, and execution of partnerships with well-known personalities.
  • For whomBrands seeking a familiar face for a campaign and prioritizing fit over reach.
  • Why usProven work for Syoss, Hansa, and DAZN.
Request VIP project View work

Trusted by

15 Social formats Syoss 2,6 Mio TV Reach Hansa 1 Mio+ Video views DAZN 42 Magazine cover Weight Watchers (WW)

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands seeking a familiar face for a campaign and prioritizing fit over reach.
What
Selection, approach, contract support, and execution of partnerships with well-known personalities.
Why us
Proven work for Syoss, Hansa, and DAZN.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Talent fit
  • Rights
  • Contract models
  • Campaign integration
  1. 01

    Selection & Fit

    You work with personalities who match the brand.

    Your challenge
    Fame is prioritized, fit is overlooked.
    Our approach
    We review image, target audience, and conflicts, and suggest suitable options.
    Result
    A well-founded selection.
    • Research
    • Fit assessment
    • Shortlist
    To influencer marketing
  2. 02

    Approach & Negotiation

    Collaboration starts with clear expectations.

    Your challenge
    Negotiations involve many parties and take time.
    Our approach
    We contact management, clarify terms, and negotiate on your behalf.
    Result
    A solid agreement.
    • Approach
    • Negotiation
    • Agreement
  3. 03

    Rights & Contracts

    Usage and duration are clearly defined.

    Your challenge
    Rights are unclear and materials cannot be used.
    Our approach
    We clarify usage rights, exclusivity, and disclosure in advance.
    Result
    Legally compliant usage.
    • Usage rights
    • Exclusivity
    • Disclosure
  4. 04

    Campaign Idea

    The partnership tells a story.

    Your challenge
    A face is used without a concept.
    Our approach
    We develop concepts and formats around the person and the brand.
    Result
    A campaign with a concept.
    • Concept
    • Formats
    • Shooting plan
    To 360-degree campaigns
  5. 05

    Production

    High-quality production and materials.

    Your challenge
    Productions are scheduled without considering the person’s availability.
    Our approach
    We plan shoot days efficiently and produce with our own team.
    Result
    Finalized materials.
    • Shooting
    • Editing
    • Social formats
    To photo and video production
  6. 06

    Evaluation

    You see what the cooperation has achieved.

    Your challenge
    Impact is measured by name, not by results.
    Our approach
    We analyze reach, engagement, and visits.
    Result
    A transparent record.
    • Figures
    • Assessment
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss VIP project

How we work

Clear answers to the questions brands ask us most often.

Fit before fame

A familiar face is effective when it matches the brand and is credible.

Rights first

We clarify usage, duration, and exclusivity before production begins.

Idea over face

Fame alone is not enough. We build campaigns around a story.

Realistic expectations

Famous faces are no guarantee of success. We assess target audience and impact.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target audience, and framework, and give you honest feedback on whether creator marketing is a good fit.

    Result: Clear target vision.

    From you: Objective, product, and target audience.

  2. 02

    Selection & briefing

    We find creators who match the brand and target audience, and coordinate briefing and rights in advance.

    Result: Shortlist and approved briefing.

    From you: Brand guidelines and approval process.

  3. 03

    Production

    The creators produce content; we coordinate processes, travel, and approvals.

    Result: Approved content.

    From you: Products and contacts.

  4. 04

    Evaluation

    Publication, analysis, and recommendations for the next round.

    Result: Evaluation with learnings.

    From you: Feedback on sales or inquiries.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Syoss Influencer TV commercial Initial situationTraditional TV commercials were too disconnected from Syoss' young target audience. IdeaWe conceptualized and produced a TV commercial featuring Elevator Boys member Luis Freitag and influencer Romina Palm — a spot that works both on television and social media. ImplementationEin TV-Spot MIT Influencern produziert, nicht nur mit ihnen besetzt. 1 TV commercial15 Social formats View case
Hansa Hansa 2.6 million TV reach — Sandra Hunke Hansa needed a brand ambassador who could credibly represent everyday household products while also generating TV reach. 2,6 Mio TV Reach1 Ambassador DAZN 3 events, PPV record, sold out DAZN wanted to bring combat sports into the social media mainstream. 3 Events partnershipAusverkauft Homecoming event

Planning a similar project?

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More work

Mercedes-Benz 1M+ traffic for G-Class & Maybach 1 Mio+ Traffic2 Creator Generali Generali Influencer event: 6.1M impressions 6,1 Mio Impressions4,3 Mio People reached Weight Watchers (WW) Weight Watchers (WW) WW: Legendary creator event 50+ Creators on site200+ Posts & stories
All cases

Measuring success & limitations

Reach, engagement, and visits demonstrate impact. Examples can be found in the case stories.

Limitations: With celebrities & VIPs, community reactions cannot be predicted. We select carefully but do not guarantee reach.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does celebrity and VIP marketing include?

Selecting, approaching, and collaborating with well-known personalities for campaigns.

Who have you worked with?

You can find examples in the cases, such as Syoss with Luis Freitag and Romina Palm, Hansa with Sandra Hunke, and DAZN with Agit Kabayel.

How does the collaboration work?

Discussion, selection, negotiation, production, and evaluation.

How is advertising disclosed?

We coordinate labeling according to current regulations before content goes live.

Is a large budget required?

That depends on the person and scope. In the initial meeting, we assess what is realistic.

What affects the effort involved?

Fame of the person, scope of cooperation, and production. We clarify these in the initial meeting.

Your VIP-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request VIP project