Tag Archive for: Typografie

Typography in Print: Choosing Fonts for Flyers, Posters, and Brochures

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In print, typography often determines within the first few seconds whether a message gets through or ends up in the trash. Anyone involved in print design or planning corporate print materials cannot avoid the choice of typeface—it conveys the message just as much as images and color. Unlike on a screen, there’s no second chance […]

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Designerin im Studio gestaltet Brand Book und Corporate Design

Style Guide & Brand Book: Developing Corporate Design and Ensuring Brand Consistency

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A style guide or brand book is the foundation of all professional brand communication: It sets out binding guidelines for how a brand presents itself visually and linguistically—on every platform, in every format, at all times. Companies that consistently apply their corporate design have been shown to generate up to 33% more revenue than competitors […]

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