Email marketing is one of the most profitable channels in digital marketing: according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent – i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, […]
If you send the same message to every contact on your email list, you’re wasting potential. Email segmentation divides a list into smaller groups that share common characteristics or behaviors—and turns generic mailings into relevant communications. The result: higher open rates, more clicks, and measurably better conversions. What is email segmentation? Segmentation involves dividing recipients […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.