Tag Archive for: Mobility

Social Media Marketing for the Automotive Industry

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The automotive industry is not a homogeneous field when it comes to marketing. A local car dealership has different goals than a commercial vehicle manufacturer—as described in the article on B2B commercial vehicle marketing —and yet different goals than a provider of mobility services or charging infrastructure. Different Target Audiences Within an Industry Depending on […]

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Ad Fatigue: Creative Burnout, Ad Fatigue, and Rotating Creatives

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You’re spending your daily budget, your reach is on point—and yet your click-through rate and conversions have been dropping for weeks. In many cases, this isn’t due to a targeting issue, but rather ad fatigue: Your target audience has simply seen your ads too many times. If you recognize ad fatigue early and systematically rotate […]

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