When a company no longer consists of a single brand but of dozens, questions arise that simply don’t exist in the marketing of small and medium-sized enterprises: How much autonomy should a subsidiary brand have? How can synergies be leveraged without diluting brand identities? Corporate marketing is the discipline that strategically organizes these complex multi-brand […]
From VR glasses and the metaverse to new virtual and augmented reality glasses: When will Zuckerberg’s breakthrough come? Marc Zuckerberg is investing billions in virtual and augmented reality to free Meta from its dependence on Apple and co. With new devices such as the VR glasses “Quest” and the AR prototype “Orion”, Meta is targeting […]
Facebook becomes “Meta” – Facebook announced today that the new name of the company, from now on will be “Meta”. This is not only about Facebook, but especially about the “Metaverse”, more about that in a moment. The branding is no longer to be “just” about Facebook. After all, so much more belongs to the […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.