Tag Archive for: Google Analytics

UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example

In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]

Page views: Determine organic reach, Google Analytics and website views

Page views, so-called impressions, stand for sightings by individual persons. There are two different variants within the page views. On the one hand there are page impressions, these count every single page call, even if a user has opened our page twice, or even three times. Secondly, there are the unique impressions, where each user […]

Google Analytics – Code embedding and search engine analysis for beginners

Search engine optimization always requires several ways. In addition to backlinks, content and structure, it is always crucial to know the behavior of your own visitors. The free Google Analytics software offers a comprehensive insight into the behavior of users. In addition to real-time tracking and overview, Google online also provides information on user group […]