Anthropic is the American AI company behind the language model Claude and, alongside OpenAI, is one of the leading providers in the field of generative AI. For marketing professionals exploring Perplexity or ChatGPT, it’s worth taking a look at this provider, as its models are increasingly being used in AI search engines and in products […]
Perplexity is an AI search engine that answers questions directly with a clear response, including source citations, rather than just providing a list of blue links. For GEO Agency’s work, this tool has become just as relevant as ChatGPT, since both are increasingly influencing which websites still receive clicks and which brands are even mentioned […]
Every language model, such as ChatGPT, has been trained on massive amounts of digital text—what is known as AI training data. Anyone who hires a GEO agency or wants to make their own content visible to ChatGPT should understand where this data comes from, how it shapes a model’s behavior, and whether their own website […]
Ever since generative AI systems like ChatGPT or Perplexity started providing their own answers instead of blue links, the term “classic SEO” has been cropping up more and more frequently. This refers to traditional search engine optimization for Google and Bing, as opposed to the work done by GEO agencies, which specifically optimize content for […]
SEO, short for search engine optimization, encompasses all measures designed to increase a website’s visibility in search results and, increasingly, in AI responses. This overview explains key terms such as “domain” and “ranking” and provides links to all of the agency’s in-depth articles. What is SEO? SEO encompasses all measures that make a website easier […]
Generative models generate their own, tailored responses to a query—rather than simply providing links, as a traditional search engine does. For businesses, this fundamentally changes the rules of the game when it comes to visibility and makes Generative Engine Optimization a new must-have discipline. What are generative AI models? Generative models are AI systems that […]
Ranking describes a website’s position in search results for a specific search term—and is the key metric of any SEO strategy. But traditional ranking is only half the story: Now that generative AI systems provide answers directly, the citability of those answers also determines visibility. What is a search engine ranking? Ranking refers to the […]
These days, when people enter a search query, they’re increasingly likely to get not ten blue links, but a ready-made answer—generated by ChatGPT, Perplexity, or Google AI Overviews. For brands, this means that ranking first in traditional search results is of little use if the AI cites a different source. This is exactly where Generative […]
These days, ranking on the first page of Google is no longer enough to be found online. More and more users are asking their questions directly to ChatGPT or Perplexity, or are getting the answer right away in a Google AI Overview—without clicking on a single website. An SEO/GEO audit is a technical assessment that […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.