A crawler is an automated program that systematically visits websites, follows links, and stores content for later analysis. The best-known example is Googlebot, but AI crawlers have long been in use for entirely different purposes. Anyone who wants a page to be crawled should understand how these bots work technically and what factors influence how […]
AI crawlers like GPTBot or PerplexityBot don’t crawl the web for ranking purposes, but rather to collect training data or generate real-time responses for systems like ChatGPT. Technically, they function similarly to a traditional crawler, but they pursue a different goal than Googlebot in technical SEO. For website operators, this creates an entirely new category […]
If the term “crawled” appears in Search Console or an SEO tool, it simply means that a Google bot has visited the page and read its source code. Without this step, even the best page remains invisible to search engines, no matter how compelling the content is or how much work has gone into the […]
A sitemap is a website’s “map” for search engines. It lists all relevant URLs and provides crawlers with information about which pages exist, how important they are, and when they were last updated. The close relationship between a sitemap and robots.txt becomes apparent when crawling any large domain. Our article “Webmaster Tools Basics” provides a […]
The robots.txt file is one of the oldest control files on the web, yet it is often configured incorrectly. It specifies which areas of a website search engine crawlers are allowed to visit, and it increasingly determines whether AI systems use content for training data or live responses. Our article on crawling and load time […]
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