Tag Archive for: Industries

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Social Media Marketing for the Industrial Sector: Building B2B Visibility

Industrial companies rarely make sales on the spur of the moment. Between the initial contact and the purchase decision, there are often multiple points of contact, technical evaluations, and long lead times. Whether B2B marketing on social media is even worthwhile for a mechanical engineering or plant engineering company is therefore a valid question—one to […]

Blockchain: More than just records – application & advantages and disadvantages

The term blockchain translates as “block chain”, with the blocks standing for individual data records that are stored one after the other. This results in a chain of data records. In principle, it is nothing more than a large database, where an original block represents the beginning. There, chronologically, further and/or new data blocks are […]

Social media industries: practical examples and marketing methods

Social media industries – There are hundreds of sectors, each with its own unique challenges. Example automobile and its trend shift to e-mobility. The structural change of city centers, crafts, gastronomy, but also big players in the food industry. Here are a few insights into different areas of business and industry that rely on social […]