Social Media Marketing & Influencer Agency Report Hamburg

Social Media Marketing Hamburg – Social networks are a mesh of dynamic groups of people, different platforms and technical features that make our communication with friends ubiquitous and multimedia. We promote innovative digital products through clever social media management. We have realized online advertising for prestigious clients from Munich, Berlin, Cologne to Frankfurt with customers and companies. Digital marketing has now become the normal standard marketing tools in every marketing department With smart and multimedia strategies between Youtube, Twitter and Facebook.

Social Media Marketing Agency for Instagram, Youtube … TikTok!

Social Media One – For social media advertising campaigns, our social media agency helps you reliably and sustainably in media development. national marketing campaigns It is important for you to know your market, your prospects and your possible buyers as precisely as possible, then to observe them through smart tracking tools, to define them even more differentiated and to improve them all the time. When it comes to good social media campaigns, we are your go-to people. has become normal for various digital advertising companies. Social media has an increasingly important percentage contribution to the campaign budget. Top your company’s profits in a sustainable way. With experts in Instagram and know how to make relevant marketing decisions. Social media marketing enables viral events, extremely fast reach increase and multinational marketing campaigns for your business. For targeted online marketing, social media is made. Our influencer agency focus on viral marketing campaigns.

How much do influencers actually earn? published new figures on the topic of income and earnings of bloggers a few days ago. They show the average, worldwide income of Instagrammers with 1 million followers. You can find the infographic here: Influencer Income Worldwide.

1 out of 3 Germans is registered on Facebook, for example. A large number of potential customers that you can promote extremely accurately for you with ads for new ideas. Build brand fans in the long term today. With us you have professionals for social media management can be sure your project management to reach the right people with your product without much wastage. According to the ARD/ZDF online study, more than 60 million German citizens are active on the Internet. Consumer behaviour patterns are changing, so media usage is increasingly shifting to the internet. Win fans with well-made marketing strategies.


Keynote Speaker for Hamburg: Social Media Marketing Best Practice

To ensure that social media advertising does not lose its level of efficiency, we develop deeper concepts and strategies. Only with new approaches and concepts can companies increase online trade through social commerce. he world of media is changing and the new generation of social networks such as Snapchat are as much for marketing managers as the traditional social networks. We also bring the risks and opportunities of social networks closer to people in the broadcast media, with all their facets. With examples and insiders, explained simply and understandably. As speakers, we are happy to pass on our experience in speeches to the new generation of managers. Read more about our speakers in Hamburg.

Influencers are multipliers, opinion leaders and guiding figures like journalists

The basic strategy in modern influencer marketing is to win experts and multipliers in a field as multipliers for yourself. Influencers influence, for example, the amount of recommendations, evaluation and assessment of employers, brands, companies and services. Working with influencers has not only become interesting for companies and their marketing since today, especially because of their high social reputation in social networks. Influencers are musicians, politicians or much-watched Youtuber means, an influencer is always a person who has made a name for himself through good content and content in a particular field among followers, whether Youtube, Twitter or Facebook. Here you can find more about Influencer Marketing Hamburg.

In the general influencer marketing of advertising agencies, multipliers with a relevant community for products are used for advertising and marketing concepts in order to specifically address their fans. In the urban environment it is the much visited hairdresser. Raise the value and trust in your brand with the adapted trust of your target group. Accordingly, influencers are:

  • Celebrities and VIPs
  • Existing customers
  • Blogger, Trendsetter
  • Designer, fashion designer
  • Musicians, Bands
  • Youtuber, Instagramer
  • Experts, professionals
  • Social media users with enough followers

Influencer Marketing: Your key for organic reach in Hamburg

For more on the topic, check out the blog, with new and interesting articles all the time.

Instagram – The paradise for influencers and opinion leaders

What makes Instagram so strong as a sales channel is the very fine targeting. Low advertising losses with experience and know-how of social media experts. Instagram is often still an insider’s tip in the sales department of big ones that do targeted social media to gain new leads. Three types of influencers can be fundamentally identified when it comes to exact targeting:

  • The brand lovers have great experience with their brands and an equally strong bond with the brand.
  • Brand experts: They are recognized as subject matter experts. Brand experts draw on basic specialist knowledge when assessing products. They have a neutral attitude towards companies.
  • Brand critics, through all their negative comments on social media, brand critics exert negative influence on the recommendation or opinion of fans. They are critical of your product at all times.

Best Practice: Influencers on Instagram

We have already experienced quite a bit! Over the past few months, we’ve had some exciting new campaigns and events. To give you a little insight into our agency work with bloggers and influencers, here are a few best practices in influencer marketing:

Social Media Management through Facebook Retargeting

To analyze your subscribers in detail, your company has fantastic tools like Facebook’s Graph Search. User interaction is what matters in social media. A precisely selected target group increases visitor interaction considerably. Our social media managers serve our clients with motivation. With Social Media One your company has social media consulting experts for your planned or even your very first campaign.

DIY! Facebook Marketing Course for Hamburg

There are many tutorials and good social media marketing articles on the blog. However, if you want to know insiders, you have to dig deeper into the bag of tricks. Even for small businesses, this Facebook marketing course from our partner agency AdBaker is worth a look. In the article ‘Facebook Marketing’ I explain the online workshop of our choice in ten steps:

Social media marketing for Hamburg target groups for brands

In Hamburg’s central and suburban districts, 1,787,408 inhabitants currently live and work as singles or with their families. This shows that Hamburg with its possibilities is a good city for digital, social media advertising for companies. In 2010, 1,786,448 people lived in the city, Hamburg is a permanently changing city. A trend that has long endured in Hamburg’s demographic change, the number of city residents of Hamburg is growing slightly so by 960 city residents or 0% in just 5 years. Related to the total area of Hamburg you have even as a local brand directly about 2366 inhabitants / km ² in your area. Just one look at online studies reveals this. Statistically, Hamburg companies spend 167 billion euros every 12 months on advertising on the Internet and in social media, even we did not reckon with that at the time of the evaluation? New projects and also the work are in social media in times of global communication always also available for all users. Why not? 40,050 Hamburgers use social media quite naturally also for professional reasons. 375,356 people are online in the prime time of 16-20 clock. Other times are less worthwhile for ads. For example, from 1pm – 4pm there are barely 303,859 online ! Scattered over the day are from 6 – 24 clock about 234,687 people in Hamburg online.

Interaction: This is what Hamburg does – comments, photos and likes

All users then become active without being known! 1,203,395x the Like button is pressed daily. 93,597 new pictures are posted.

234,581 want to communicate with other people on social media. 22,886 of the users want to find new buyers for companies.

That’s why Hamburgers are active on social media

People / UsersPeople / Users
Intercations / Day
in Hamburg
Likes, Comments673.90182.118
Contacts and friends249.91430.453
entertainment, chat131.36516.007
New acquaintances, friends96.12111.713
Work, job and career22.4282.733
New customers, acquisition12.8161.562

Annual and monthly visits from Hamburg

People / UsersPeople / Users
Visitors / month
in m
Visitors per year
in m

Daily use in Hamburg

People / UsersPeople / UsersPeople / UsersPeople / Users
social media
Users per day
in Hamburg
169.961 16.127 17.594 8.797
5-8 o’clock 30.028 3.685 4.020 2.010
8 am – 1 pm 144.137 17.687 19.295 9.648
13-16 h 170.161 20.881 22.779 11.390
4-8 p.m. 192.683 23.645 25.794 12.897
20-24 h 120.114 14.739 16.079 8.040
Prime Time (Peak)
19-20 o’clock 210.199 25.614 27.942 14.069
Daily cut 169.961 16.127 17.594 8.797
Peak increase
at a daily average
169.961 16.127 17.594 8.797