Fashion never stands still – it is constantly evolving. With every season, new collections await you, bringing a breath of fresh air into your closet. As your social media agency and influencer agency, we are always on the lookout for the latest trends and hypes, especially in fashion marketing. Even before the outfits and accessories are available in the stores, we are involved in exciting preparations. From the first presentation of the collection to the opening of the showrooms for buyers and finally also in the world of public relations.
Clear marketing strategies and well thought-out concepts are essential to ensure that your fashion and brand new collections get the attention they deserve. In the past, fashion marketing focused mainly on magazines, television and billboards. But today, social media plays the main role.
The world of social media – we’re with you
The world of social media is complex and exciting. Our own YouTube adventure, influencer marketing, Instagram and regular posts on the various social platforms – we are here to guide you through this jungle. We’ll help you find the right concepts and strategies for fashion – from idea development to ongoing content production (including UGC production) and, of course, ad placement.
This will generate 1) followers for your channel, 2) leads for email marketing and 3) sales for your online store.
Generate followers for your channel – goal #3
By sharing engaging and relevant content and interacting with your target group, you can organically increase the number of your social media followers. These followers will become loyal supporters of your brand and help to increase your reach.
Gain leads for email marketing – goal #2
With targeted ads and the provision of valuable content, you can motivate prospects to provide their email addresses. These leads can then be integrated into your email marketing campaigns to further nurture them and convert them into paying customers.
This is how a sales funnel for fashion works:
This is what a simplified sales funnel looks like (more in our cases).
Generate sales for your online fashion store – Goal #1
By using your social media channels to effectively promote your products or services and place targeted advertisements, you can direct potential customers directly to your online store. Here they can buy your products and thus increase your company’s sales. Read more about our strategies as an e-commerce agency here.
Your direct line to us – Contact us!
Social media marketing for the fashion industry is exciting, but also challenging. New networks and methods are constantly emerging that need to be discovered. But you’re not facing this challenge alone – we’re here for you.
Advertising: Intelligent campaign management for maximum success
What are we doing?
Paid advertising: Fashion companies can place targeted ads on social media to increase their reach. These ads can be targeted based on demographics, interests and behaviors. We use intelligent campaign management to optimize your ads. We track how users use your online store, use re-targeting strategies and tailor your ads to specific target groups. Our goal is to provide you with the best possible support and maximize your ads.
Before we dive into the details, it’s important to develop a clear social media strategy. Sometimes training for your employees is required or guidelines need to be created. No matter how extensive your social media marketing is, your goals are always the most important thing.
Together we realize your goals
Your goals are our motivation. We have covered the most important aspects in our article “12 goals in social media marketing”: from increasing brand awareness to increasing sales and more. Your success is our common goal.
Data-based ads for fashion: Product #5
Targeting and re-targeting allow us to address and re-address users extremely precisely. These strategic approaches allow us to adapt our messages and offers to the specific interests and behaviors of the target group, which significantly increases the effectiveness of our marketing campaigns.
Power of the community: cultivate your fashion community
Maintaining your community is crucial. From simple questions to regular posts on various platforms, interacting with your community is key to success. Think of influencer marketing, which plays a significant role in the marketing of fashion collections. Influencers are opinion leaders who are followed by hundreds of thousands or millions of people. Their positive image reflects on your brand and is an important part of your community management.
Market research and product development – Your community helps
On social media, you can find valuable information about your product, reactions to your service and conversations about your brand. Whether positive reviews or negative comments – you receive feedback from customers like never before. This feedback helps you to optimize your products and develop them further. As you can see, social media is more than just a marketing channel. It allows you to listen to your target group and spread your message at the same time.
UGC: Have content created
We love using user-generated content for our customers, whether it’s TikTok, Instagram, YouTube or Facebook. A look at the benefits of this content strategy. User Generated Content (UGC) is a powerful tool that can be used by brands to strengthen their presence on social media.
In the fashion industry, influencer marketing is a powerful tool for increasing reach and generating more sales. Influencers communicate products in an authentic way and enjoy the trust of their followers. As a result, their recommendations lead to increased interest and ultimately more sales, according to the influencer marketing strategy. The selection of suitable influencers and strategic collaborations are crucial to the success of this marketing strategy.
https://socialmediaagency.one/wp-content/uploads/2019/04/frau-outfit-studio-social-media-agentur-mode-fashion-konzept-werbung-influencer-designer-strategie-konzept-werbung.jpg6001100Laura/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgLaura2019-04-28 07:19:572023-12-22 19:34:43Social media marketing fashion: concept, advertising and influencers
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