Marketing Agency News

News from our marketing agency, references and cases.

Top Food Start Ups USA in Check! Marketing with high investment – guaranteed success?

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Social Media Marketing for Food – After we have compared in our last “Insta-Food-Check”, the food online shops USA and food shops in Germany, we draw today the comparison to startups in the food online trade! Why actually? In the analysis of US and German supermarkets active on Instagram to gain more reach, the relatively […]

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Instagram Strategies and Social Media Managers Career

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All social media news for the current week. Among other things, 52 Instagram strategies packed in an infographic, so you can plan your next Instagram concept with best practice examples. In addition, Social Media International highlights the careers network LinkedIn, what does it actually do, how does it work and for whom is the social […]

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Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Week

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This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]

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Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)

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Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]

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PRGear: Fitness meets function – New sports brand w/ Instagram star fabianxarnold

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Sport is so important! I myself try to go to the sport at least four times a week, in addition to the advertising agency, I need my compensation! Out of this motivation and through the good acquaintance with Men Blogger Fabianxarnold, we have now to a completely new area! Fitness apparel, gym gloves, pull-ups , […]

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Adobe Premiere Pro – Video training for beginners: From autocorrecting to editing

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Adobe Premiere Pro – More and more photographers are switching to video editing! Why shouldn’t they? Not only for social media marketing ideas of customers you need more and more video material, also at the points of sale, directly in the stores, POS more and more video marketing takes place. Large chains are now equipping […]

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Instagram Story: Now with polls, opportunities and risks for influencers and brands

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Now in Internet World Business magazine, the new interview with social media expert Stephan M. Czaja on the topic of “Influencer Marketing: New survey function of Instagram Stories”. Social media networks have changed the world and influencer marketing is changing the world of advertising. With constantly new features, social networks also advertise themselves. Instagram now […]

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Influencer Pricing: How much is my Instagram account worth?

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Influencer Pricing – The bigger your blog gets, the more requests you get from agencies but also companies and different brands. Whether it’s about fashion and travel or fitness products, the value of a single post is for many, especially at the beginning of the career, not so easy to calculate yourself. Especially as each […]

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