CR: Conversion Rate

Marketing Tipps von Stephan

What does CR mean? CR stands for conversion rate and describes the percentage of users who perform a desired action (conversion) after a click or visit. Where is the CR used? The conversion rate is used in almost all online marketing areas, e.g. in online stores, landing pages or newsletter campaigns, to measure the efficiency of measures. What is a good CR? A good conversion rate depends heavily on the industry, target group and offer. In e-commerce, it is often between 2 % and 5 %, but can also be significantly higher with highly optimized funnels.

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Conversion & Performance

Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.

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